Brand: Suta

Suta name is created by the first letters of two sisters which is Su- Sujata and Ta- Taniya. These two sisters, Sujata and Taniya, started this whole thing out of Bombay, weaving stories into cotton and silk. It's all about bringing back that artisanal touch, making traditional Indian weaves feel totally fresh and wearable for today’s modern world.

Products Range:

Sarees (various fabrics like mul cotton, linen, silk, etc., and techniques like Banarasi, handloom, handwoven), Blouses, Kurta sets, Dresses, Lehengas, Menswear, Kidswear, Jewelry

Target Audience:

Suta primarily targets independent, women between age of 25 and 40 years. They cater to individuals who have respect for the artistry and effort involved in traditional Indian weaves. they attract consumers who prefer brands with a social and ethical conscience.

Platform Presence & Performance: Their main traffic is on Instagram

Instagram: Roughly 764K+ followers. They're always posting, especially reels that just make you want to drape yourself in their sarees. Engagement is super high; it's a community, not just a follower count.

Facebook: they post content as regularly as Instagram but most of the engagement comes from Instagram. They are using meta ads for promoting their sarees. Their ads are active since 13 march 2025.

Website: Their website is minimal and super clean, which actually works so good. There's no heavy message or complicated narrative clogging it up. You land there, see the products beautifully, and that simplicity lets customers purchase without overthinking it. It just feels natural, intuitive, and totally in sync with their brand aesthetic.

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