Strengths and Weaknesses of a True Intent Study
True Intent is a research approach that enables companies to obtain a more holistic view of how well their website, mobile website or app is doing. True Intent Studies bridge the gap between Web Analytics and Online Surveys. By capturing both attitudes and behaviours of your actual site visitors in the context of what they are trying to do on the site, researchers are empowered to make informed decisions about site changes.
Video Questions allow UX researchers to record customer feedback during a remotely conducted mobile usability test. Participants film their feedback and ideas on their own mobile device. Users record their comments while they are surfing on your mobile web or prototype or while they are experiencing your product in one of your stores or at home.