Survey opened August 10th–20th (online, Typeform)

Participants

👤 Total # of Participants: 50 users who are familiar with the website

👶 Youngest: 18 years

👴 Oldest: 53 years

📈 Average Age: 30 years

💰 Majority Income: 35-75K EUR

📍 Location: Germany

🌎 Other key locations:

🇦🇹 Austria

🇨🇭 Switzerland

💡 Key Insight

• 68% of participants said they would like more advanced filters to personalize their experience-many felt the current comparison view was “too generic” and didn’t reflect their specific needs (e.g., students, freelancers, expats).
• **64% of users reported difficulty distinguishing between products at a glance-**with several mentioning that the offers “look too similar” or “don’t show key differences clearly.”