Subject: Guerrilla Sales & Marketing Proposal

Dear John,

We think it is time to make history in Richmond, and that starts with a AI-enhanced Branding Reboot for Cherry Peak. To this end, the Benson Family Supers are going to make you a Super site, sell at least $35k in stuff for $5k+ retainer, and eventually make you an AI Sponsorship Coach to help answer questions. We firmly believe that by combining our expertise, resources, and AI, we can achieve remarkable outcomes worthy of national headlines and a speaking tour.

“Vision, without implementation, is just hallucination”, so let’s dive into a value ramp of services we can deliver.

Joint Sales Dating Phase

Guaranteed

• $35k in sales within 90 days or money back
• Sponsorship Super site better than this
• Sponsorship Database Portal
• Richmond Heroes blog
• Cheap Trademarking and IP protection

Compensation Terms

• 15% commission
• $5k retainer
• $1k/mo AI budget
• $1/mo ad budget
• Silver Sponsor

AI Branding Reboot Phase

Targeting

Same as Guaranteed, plus:

• $150k in sales within 180 days
• AI Sponsorship Coach
• 3 Tweets per week
• PR & Reporter relations
• Goal Standup weekly
• Client Invoicing Portal

Compensation Terms

• 15% commission
• $25k retainer
• $3k/mo AI budget
• $3/mo ad budget
• $3k staffing budget
• Premier Stage Sponsor

Ambassador Homerun Phase

Over-the-Moon

Same as Targeting, plus:

• Record number of sales
• Brand Ambassadors monthly
• 3 TikToks per week
• 1 Youtube per week
• Family Gala & Awards

Compensation Terms

• Let’s discuss
• Platinum Production Sponsor

Guaranteed Deliverables:

• 90 day Sales Blitz: a coordinated outreach of calling, emails, and socials
• Sponsorship Super site: a new streamlined site to display sponsorship details and photos.
• Webmasters Portal: a portal where logins and admin details are kept to avoid vendor lockin
• Richmond Heroes blog: a monthly article about Richmond and stories of heroes around about

Collaboration and Marketing Content Sharing:

To help with collaboration, we will bring all content creators together into a shared dropbox folder:

Cherry Peak Content Folder → https://www.dropbox.com/scl/fo/6r2blvf78mn492pk0x90a/h?dl=0&rlkey=ipxtk66tbps1g73izrv7j6br1

Neutral Dispute Resolution

To move fast while we fix things, we incorporate the Principled Peacemakers Compact-Signal into every agreement.

Thank you for considering our proposal. We look forward to discussing the details further and exploring the possibilities. Please feel free to contact us if you have any questions or require additional information.

👍🏾 Proposal Acceptance