🎯 The Problem

A fast-scaling analytics platform was suffering from scattered feature placement, unclear navigation structure, and poor onboarding into high-value modules. PMs were unsure what to fix first.

• Feature sprawl across multiple verticals
• Users unaware of existing features
• Internal teams disagreed on IA (information architecture)

🧠 What We Did (Strategy Sprint)

• Conducted a UX diagnosis of top-level nav and module access
• Ran async founder + PM interviews to clarify mental models
• Mapped product complexity vs discoverability
• Delivered a prioritized roadmap of UX opportunities (low lift → high impact)

✅ Strategy Deliverables

• UX strategy doc with prioritized actions
• High-level IA map with principles for scale
• Loom walkthrough for leadership team
• Optional redesign of key navigation touchpoints

📈 Outcomes

• 🧭 New nav structure reduced user time-to-feature by 27%
• 🧪 Team used doc to align upcoming 2 quarters of design + dev backlog
• 📉 Onboarding drop-off reduced in targeted flows