🏢 CONTEXT & OPPORTUNITY

Company Profile

• 💰 Funding Status:

• 📈 Growth Metrics:

• 👥 User Base:

• 🎯 Market Position:

Revenue Intelligence

• Current ARR: $

• Growth Rate: %

• Valuation: $

• Target: $

• Revenue Mix:

🎯 ROLE MISSION & OBJECTIVES

Primary Role:

Mission: Drive high-quality pipeline through integrated marketing and sales approach

Core Responsibilities:

1. 🎯 Enterprise Lead Generation - Create qualified leads through outbound campaigns
2. 🚀 Self-Serve Conversion - Build marketing campaigns that drive PLG customer conversion
3. 🤝 Marketing-Sales Bridge - Operate at intersection of marketing and sales functions
4. 📈 Pipeline Growth - Source, qualify, and convert leads into sales opportunities

📊 90-DAY STRATEGIC FRAMEWORK

🗓️ Three-Phase Approach

Phase 1: Foundation & Discovery (Days 1-30)

Theme: 🔍 Learn, assess, and establish relationships

• Complete comprehensive company and market analysis

• Establish relationships with 100% of key stakeholders

• Identify and implement 3-5 quick wins with measurable impact

• Create detailed 90-day strategic plan with stakeholder approval

• Achieve 95%+ stakeholder satisfaction with onboarding

Phase 2: Strategy & Implementation (Days 31-60)

Theme: 🚀 Plan, build, and test

• Launch 5+ major marketing campaigns with enterprise focus

• Generate 200%+ increase in enterprise lead volume

• Achieve 25%+ improvement in lead quality and conversion rates

• Implement advanced marketing automation and optimization systems

• Achieve 90%+ sales team satisfaction with lead quality

Phase 3: Scale & Optimization (Days 61-90)

Theme: 📈 Accelerate, optimize, and scale

• Scale successful initiatives to 300%+ of Month 2 performance
• Achieve 50%+ improvement in overall marketing ROI
• Generate 500%+ increase in enterprise pipeline value
• Implement advanced analytics and performance optimization systems
• Achieve 95%+ stakeholder satisfaction with overall performance

🎯 SUCCESS METRICS & TARGETS