"Narrative gives your strategy meaning—without it, you're just another voice in the noise.”

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In 2011, there were 150 MarTech products. By 2025, there were over 15,000.

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B2B buyers now use 10 points of interaction in an average sales journey.

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The average watch time of a TikTok video is 3.3 seconds.

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Why does it matter?

The most effective products are those positioned around a clear and aligned strategic narrative — a story that explains what you do, who it’s for, and why it matters.

Without a strategic narrative:

• People dont truly understand what you or product actually does.
• Marketing, Sales and Products teams deliver conflicting messaging
• Buyers struggle to see why to choose you over the competition

This Workshop helps teams craft a Strategic Narrative for more impactful and consistent product stories. Led by product storytelling expert Elliott Rayner, the workshop is based on his book The Story Engine and the Storytelling Certified course from the Product Marketing Alliance.

What do you gain?

A Strategic narrative depends on discovering, defining, and delivering three key insights.

A) Differentiated Value

(The value you create—and your unique edge in delivering it)

Get clear on the true impact your product or service makes. What sets you apart? Why should customers choose you over the competition?

B) Ideal Customer Profile