Ultimate Goal

The Play

Company

What drives us to do what we do?

What are the Core Rules we play by?

What do we do better than anyone else?

Customers

What defines our Perfect Customers?

What outcomes are they trying to achieve?

What obstacles or frustrations are stopping them from buying?

Revenue Streams

Which streams are driving the most profit today?

What existing streams should we focus on right now?

What future revenue streams best fit our growth strategy?

Discovery

How do potential customers discover us?

Purchase

Why should potential customers trust us?

What is our guarantee?

Production

What specific steps WOW our customers?

Loyalty

How do we keep customers coming back?

How do we get our customers to refer us?

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