Your tactical implementation guide for building Brandscape Decks using the slide structure and methodology from the Brandscape Deck Creation Guide.

This checklist ensures consistent execution of your proven presentation framework while maintaining the professional quality that converts competitive analysis into strategic client projects.

Step 1: Prepare Your Materials

• [ ] Complete Enhanced Audit Template analysis finished for all competitors
• [ ] Project details documented:
  • Client name: ________________
  • Competitor names: ________________
  • Target audience: ________________
  • Desired brand position: ________________
• [ ] AI tool ready (Claude, ChatGPT) with document upload capability
• [ ] Audit documents uploaded to your AI platform

Step 2: Create Foundation Slides

• [ ] Slide 1 (Discovery and Exploration cover): "Create a cover slide with the title 'Discovery and Exploration' and '[YOUR CLIENT NAME]' below it."
• [ ] Slide 2 (Brandscape): "Create the Brandscape slide with title 'Brandscape' and the quote 'The key work comes before you start designing.' attributed to 'Daniela Madriz, Brand Designer'"
• [ ] Slide 3 (We have an opportunity): "Based on my competitor analysis documents for [COMPETITOR NAMES], write a 500-600 character paragraph for the 'We have an opportunity' slide. The paragraph should identify the main weaknesses/gaps in these competitors and explain why this creates opportunity for [YOUR BRAND NAME]. Base this entirely on findings from my analysis documents."
• [ ] Slide 4 (Brandscape Context): "Create a visual context slide showing competitor logos. Include 15-20 competitor logos with the main competitors slightly larger."
• [ ] Slide 5 (Leading brands): "Write the content for the 'Leading brands' methodology slide using the template from the Brandscape Deck Creation Guide. Replace placeholders with: Client: [YOUR CLIENT], Competitors: [YOUR COMPETITORS], Target audience: [YOUR AUDIENCE]."

Step 3: Build Competitor Analysis Slides

For each competitor, use this systematic approach:

• [ ] Upload competitor analysis from your Complete Enhanced Audit Template
• [ ] Use the AI Prompt Library to generate content for each slide section:
  • Foundation slide content (logo, look & feel, colors, typography)
  • Media content analysis (photography, iconography)
  • UI/UX assessment summary
  • Strategic observations (what works/doesn't work)
  • Differentiation strategy recommendations