Your client discovery is complete and you have targeted insights about their positioning goals. Now it's time to analyze their competitive landscape to identify differentiation opportunities.

This proven 7-step process uses CSS Peeper, ChatGPT Vision, and smart analysis to extract competitive insights across five key brand categories, giving you a professional advantage others can't replicate.

Step 1: Visual Element Extraction

Professional competitor research using CSS Peeper

🌈 Colors Analysis

• [ ] Launch CSS Peeper
• [ ] Click the Colors icon
• [ ] Capture hex codes for:
  • Primary
  • Secondary
  • Accent(s)
• [ ] Paste into Notion → Colors section

Use the AI color prompt from the library to generate professional 3-part analysis:

• Color Psychology
• Contrast & Usability
• Visual Risks

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💡 Add your design observations to enhance the AI insights with competitive context.

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🔡 Typography Analysis

• [ ] Click the Typography icon in CSS Peeper
• [ ] Record:
  • Font families
  • Weights
  • Sizes
• [ ] Paste findings in Notion → Typography section