What are you building? Why does it matter? Where is this going—and why should someone invest in you? The Investor Hook helps you craft the kind of vision story that gets funders and collaborators to believe in your mission and say, “Tell me more.”
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Most people use this for: Grant applications; Pitch decks and sponsorship proposals; Fundraising campaigns; Strategic partnership meetings; Accelerator applications
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Q: What’s the difference between this and my brand story? A: Your brand story is about what you do and who you serve. Your investor story is about where you’re going and why others should “invest” their time, energy, or money in that future.
Q: What if I don’t have “big numbers” yet? A: That’s okay. This story is about possibility and purpose—not just data. Highlight the impact you’re working toward and the traction you’ve already gained.
This is a grounding story that reconnects you with your deeper mission and long-term legacy. This is the final stop in your story journey 🎯 Let’s bring it all home!