<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a2fbea1c-0ccf-40ad-bf38-2817b429738e/6.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a2fbea1c-0ccf-40ad-bf38-2817b429738e/6.png" width="40px" /> Selling a product is not difficult.

Building a long-term, stable customer relationship and delighting your customer is a challenge.

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What do successful brands & companies do differently than others?

There seem to be companies and brand products that attract their customers with an almost magical pull, where their customers enthusiastically tell their friends, voluntarily recommend the products to others, and where the daily use of the products is already a matter of course for their customers.

You probably know a few of these companies or brands too.

What exactly do these companies do differently than everyone else and why does it work so well?

<aside> 👥 THINK OF USERS INSTEAD OF BUYERS

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While many companies focus only on positioning their products in the minds of customers, really successful companies focus on positioning the brand in the lives and everyday lives of their customers. They want their products not only to be bought, but also to be used, creating real added value. As often as possible.

That's why they see their customers as users and not just buyers.

Therefore, successful companies do not focus on creating demand for just buying the product, but on creating demand for using the product. Instead of focusing on what users think about a brand, companies should focus on what users experience during the engagement and use of the product.

Maximum benefit and added value for the customer is thus the focus.

Your user experience

The user wants to be inspired and experience the brand anew, in every moment.