• Navigation

Selling doesn't have to be "cringe." If you truly believe in what you’ve created, you aren’t annoying people—you’re helping them solve a real problem.

As a creative, talking about your products or services can feel a bit weird at first. You might feel like you’re trying too hard or pushing something people don’t want. But here is the truth: If you don’t talk about what you offer, you won’t make sales.

The key isn’t to go into full "infomercial" mode. It’s to balance value with promotion and make your offers a natural part of your content.

🎥 Real Example: Selling Without Being “Salesy”

Instead of just saying “buy my LUTs,” I create content that solves a common problem—like how to get cinematic color in your videos without hours of grading.

How I execute this:

• Show the Product in Action: I use my Daily Essential LUTs throughout all my content so they are always in front of my audience.
• Provide Massive Value: I create Reels that teach a skill or inspire the viewer, then I "soft sell" at the end.
• The Soft-Sell CTA: “By the way, I used my Daily Essential LUTs to grade this—comment ‘lut’ if you want the same look.”

The content delivers value, the product becomes the solution, and the sales happen more naturally. You should aim to limit "hard sells" to only 15-25% of your total content.

🚦 Building Traffic

It doesn’t matter how good your product is if no one sees it. You need consistent traffic, which means sharing content that makes your product feel essential.

You want to show people:

• The Problem your product solves (e.g., before and after color grading).
• Social Proof (Testimonials from people your product has actually helped).