Why you should focus on building trust and relationship?

Envision this, your best friend recently visited a newly opened restaurant.

And he tells you about his experience.

The food was ‘OK’ but the place is really cool and the overall vibe (ambience) is just KILLLER. I’d highly recommend visiting the place.

Won’t you visit the place?

Be honest, won’t ya?

I bet you’d for once visit that restaurant.

But have you ever wondered WHY?

It’s because you trust your best-friend and you both share a bond.

You know each other’s likes and dislikes.

And that’s why you’re best friends.

Trust each other, and are likely to accept each other's suggestions.

Now.

I’d like you to go back in time and think for the reason why you share such a beautiful relationship. Let me tell you why — you love spending time (and have spent enough time) with each other.

You love to solve each other’s problems.

You know each other’s (vulnerable) secrets and are always there for each other.

In a similar fashion, you’ve to become your prospect’s best friend.

WHO listens to him.

Solves his problems.

How do you become your prospect’s best friend?