Your next step is to determine the timeline and strategies you will need to achieve the goals you’ve set for your campaign. Explore the sample campaign calendar to learn more about the proven strategies and resources our top corporate partners use to ensure campaign success.

*Keep your timeline short - ideally just a week or two. This is typical best practice and it helps to establish a sense of urgency for your payroll campaign.

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It all starts with an exciting kick-off**!**

Campaigns with kick-off events have proven to raise more dollars in support of our community! A kick-off (virtual or in-person) clearly marks the start of your United Way effort creating a sense of urgency and a timeline for colleagues.

Campaign kick-off tools

Kick-Off Guide All of the best kickoff events tend to follow a consistent set of best practices that produce results. This guide will walk you through the steps to plan and execute an engaging event that sets the stage for your workplace fundraising campaign.

Find the Kick-Off Guide in our Marketing Materials and Resource Library

Kick-Off Presentation This slide deck has everything you need to build your kickoff presentation, including beautiful graphics, compelling messaging, and even sample scripts in the Notes section that you and senior leaders at your organization can customize or simply use as-is - just be sure to fill in any blanks ahead of time - like your organization's name or campaign goal - so you're ready to go on event day!

Find the Kick-Off Presentation in our Marketing Materials and Resource Library

Raise money, awareness, and spirits with special events.

Whether it’s compassion, camaraderie, or a little bit of competition you’re looking to inspire, check out our event guides and volunteer opportunities for step-by-step instructions on delivering fun and engaging virtual events.

Find exciting event guides in our Marketing Materials and Resource Library or volunteer opportunities on our Day of Caring Virtual Volunteering Page!


Table of Contents:

Step 1: Set Your Campaign Goal

Step 2: Build Your Team