A few facts first:

<aside> 💡 Here’s what you should know:

• There’s 4.3 BILLION email users in the world. (Source: ****Statista) That’s half of the world’s population, and more than any social media platform, meaning that email marketing is here to stay.
• Email returns $42 per $1 spent on average. (Source: Litmus)
• 99% of email users check their inbox DAILY, even as high as 20 times per day! (Source: OptinMonster) </aside>

Real Sauce

🤔 The real reason why you should use email marketing

Anyone can create a product and make it available for sale — that isn’t the hard part.

The hard part is convincing a potential buyer to trade their cash for it.

We buy from people we know, like, and trust. That’s a pretty high bar!

You don’t build that type of relationship at the snap of your fingers — people are careful about who they trust.

People you’ve known longer will be more likely to have more trust in you than someone who hasn’t known you as long.

The best way to accelerate trust is with time spent together.

And email marketing is the best tool to build that 1 on 1 relationship. It allows you to target specific needs of each individual subscriber on the email list.