Written by Tre Heart

In the past 3 years, I’ve helped build YouTube channels that now pull in over 100k+ views per month and generate inbound leads every week.

Wanna know something crazy?

70% of our qualified leads came from just one video format the Case Study Breakdown.

Which is why…

Dialing in your case study content is one of the fastest ways to turn attention into sales.

So today, I’m trying something new.

Instead of just telling you “what works,” I’m going to critique and rebuild a real case study video script I saw online.

Whose?

A Tech Agency Founder on YouTube

They’ve built a solid offer around AI tools for SMBs.

And this case study video had solid proof—but the script and flow missed the mark in some key areas.

Here’s what we’ll do:

• I’ll show you the original script structure (spoiler: not great)
• Then I’ll walk you through exactly what went wrong—and why
• Finally, I’ll give you my full, plug-and-play version of the script with every fix included

Let’s break it down.