1 — About MUDWTR

MUDWTR is a daily ritual brand founded in 2018 by Shane Heath. After years of reckless caffeination that looked productive on the outside and felt like anxiety on the inside — wired mornings, midday crashes, a brain that wouldn't shut up — Shane built the rituals he wished existed. Using functional mushrooms and organic ingredients, he arrived at a better kind of energy. Steady, focused, and resilient enough to share with others.

Since then: Best Places to Work. Inc Fastest Growing Companies. Over 1.5 million customers served. Available in Target, Sprouts, Costco, Kroger, and thousands of stores nationwide. 60,000+ five-star reviews. 240 million+ cups served.

What We Stand For

Purpose: To create healthy minds.

Mission: We make better ways to rise and rest.

Tagline: Resist reckless caffeination.

Logo mark: A yin-yang on the world — balance on the world, balance for the world.

The core insight: Caffeine IS a drug — we just don't treat it like one. 85% of adults drink coffee. A "cup of coffee" can mean 95mg or 300mg+. We normalize the symptoms (jitters, anxiety, crash, poor sleep) and blame ourselves. MUDWTR exists to break that cycle — not by demonizing coffee, but by offering something better.

What We Are / What We're Not

We are: A daily ritual brand built to help people resist reckless caffeination and feel better in their bodies and minds. We make functional blends with organic ingredients — mushrooms, adaptogens, spices, and thoughtfully dosed (or zero) caffeine.

We are not: A supplement brand. A wellness brand. An anti-coffee brand. We critique the caffeine industry from experience, not superiority. We love the ritual of a morning drink. We just think you deserve to know what's in it and how much.