Compiled by Boring Startup Stuff - https://boringstartupstuff.com
1) MRR (Monthly Recurring Revenue) = The amount of revenue you make that recurs monthly
2) ARR (Annual Recurring Revenue) = The amount of revenue you receive that recurs yearly
3) ARPA (Annual Revenue per Account) = MRR / Total # of Customers
4) Gross Profit = Total revenue minus the cost of goods sold
5) TCV (Total Contract Value) = Value of one-time and recurring charges
6) ACV (Annual Contract Value) = The value that a contract will bring to your business annually
7) LTV (Lifetime Value) = Prediction of the net profit from the entire future relationship with a customer
8) Deferred Revenue = Amount that was received by a company in advance of earning it
9) Billings = Current quarterly revenue + deferred revenue from the previous quarter
10) CAC (Customer Acquisition Cost) = How much it costs, on average, to acquire a customer
11) CCR (Customer Concentration Risk) = Revenue from largest customer / total revenue
12) DAU (Daily Active Users) = The number of users that return to your startup’s site or app on a daily basis
13) MAU (Monthly Active Users) = The number of users that return to your startup’s site or app on a monthly basis
14) Number of Logins = The amount of times users have logged in to your portal
15) Activation Rate = Number of users taking a specific action to get value out of a product
16) MoM (Month-on-Month Growth) = The rate of growth from month to month, comparing the the current month or past 30 days to the previous month or last 31 to 60 days.
17) CMGR (Compounded Monthly Growth Rate) = (Latest Month/First Month) ^ (1 / # of Months) – 1
18) MCR (Monthly Churn Rate) = Lost customers this month / prior month total