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Used to turn an idea into something real (early product, first hires, basic validation). Usually comes from founders, friends & family, or angel investors.

Money is used to improve the product, find product–market fit, and prove the business model. This is where many startups either take off or stall.

Funding is used to scale: hiring teams, improving sales, and expanding to new markets. Investors expect clear traction and a path to sustainable growth.

Funding is used for major expansion, acquisitions, or preparing for an exit (IPO or acquisition). Risk is lower, checks are bigger.

Funding is used for major expansion, acquisitions, or preparing for an exit (IPO or acquisition). Risk is lower, checks are bigger.

This allows early investors and employees to sell shares, and the company to raise large amounts of capital. At this point, the company must report financials publicly and answer to shareholders, not just founders and investors.