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Episode Date: May 22, 2014

Jason Calacanis | TWiST | Twitter | LinkedIn

What’s in a name? It’s either a literal description of your company, or it evokes something in your customer. Think: Yahoo, Google. In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name. Plus how important is the .com domain?

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Weblogs, my second company, was creating a lot of blogs. When we sold to AOL, we had 96 different blogs. That means we had to do a naming exercise 96 times. - Jason