Thank you to Muhammad Baig for creating these notes. To contribute to the TWiST PodNotes archive email us.

Episode Date: July 25, 2014

Jason Calacanis | TWiST | Twitter | LinkedIn

You want press for your product, right? It makes you feel good. It can bring customers and drive investment. But you must navigate these waters carefully, for email blasts and spam services will get you exactly nowhere. You need a goal, a plan, a presence, and a relationship. Want details? Then watch Jason lay it all out in this Startup Basics.

Top Insights


I am of the school that if I am doing press, I have something to sell. - Jason

Why try to get press?

  1. You're trying to raise money.
  2. You're trying to get employees.
  3. You're trying to get downloads for your app.