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Episode Date: July 25, 2014
https://youtu.be/cb-biNXxuvY
You want press for your product, right? It makes you feel good. It can bring customers and drive investment. But you must navigate these waters carefully, for email blasts and spam services will get you exactly nowhere. You need a goal, a plan, a presence, and a relationship. Want details? Then watch Jason lay it all out in this Startup Basics.
Top Insights
- You need to build a social media presence.
- You need to define your goals in order to pick your appropriate audience.
- Don't try to raise general awareness through the press. Figure out exactly what you want to accomplish. Do you want more people to download the app? Do you want to raise money?
- Attend or launch at events where journalists will be present.
- Press can drive customers, investments, and make you feel good.
- Entrepreneurs are always looking for feedback, but feedback from the press is among the least useful you will get.
I am of the school that if I am doing press, I have something to sell. - Jason
- You need to pay attention to what type of story you are going to push, who you are trying to reach specifically, and where they live.
- You're trying to raise money.
- You're trying to get employees.
- You're trying to get downloads for your app.