🎉 You launched your guided selling app! Now you'll want to know how it performs. There are two ways to set up analytics and data gathering for your app:

1. Using a custom dimension


This way of setting up analytics uses Google Tag manager and Google Analytics to create a custom dimension for your app, which can in turn be used to segment the audience.

Using this approach allows for insights on an aggregate, cross-user level.

👉 For more on how to set this up, see Set up Google Analytics with a custom dimension.

2. Using events (beta)


This way of setting up analytics uses Google Tag manager or custom JavaScript to pick up events that are delivered by the Aiden app to the website it is embedded in.

Using this approach allows for insights on both an aggregate and unique user level.

This approach is recommend if you wish to leverage data from your guided selling app for e.g. marketing automation. You can, for example, see which answers a particular user gave, or which products were advised, and save this data in a CRM application.

👉 For more on how to set this up, see Set up events-based analytics (beta).

Note: This feature is in beta. The final implementation may differ slightly from the current one. Want to get started with analytics events? Please let our team know via support@aiden.cx and we'll help you set everything up — and keep you posted if anything changes.

<aside> 💡 Good to know:

You'll likely need Google Analytics and Google Tag Manager to set your analytics up properly. If you're not an expert at either of those, it may be helpful to find someone who is.

In any case we've tried to make our tutorials as self-explanatory as possible!

As always, feel free to contact our support team directly through support@aiden.cx.

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