Why start here?

Product visualization is where I believe the biggest opportunity lies for 3D artists right now and will continue to do so into the future.

Source: Invicta on Behance

Read the full original article here: Start Here — Product Visualization

Entertainment industries including VFX, Animation, and games will always matter, but it’s crowded, competitive, and unpredictable. Consumer products, on the other hand, are everywhere. From shampoo bottles to sneakers to kitchen appliances, every item we buy has to be designed, packaged, and marketed.

These companies are under pressure to:

• Launch products faster
• Create visuals for thousands of products across every region and retailer (SKUs — Stock Keeping Units)
• Prepare for a future where shopping is immersive, interactive, and AI-assisted

And most of them don’t have the 3D talent they need to get there.

That’s where you come in.

This series starts with product visualization because it’s not just another niche. It’s the foundation of how brands design, market, and sell at scale. If you know how to create accurate, reusable, and scalable 3D assets, you can bring immediate value today and position yourself for the next wave of immersive commerce tomorrow.

What Do We Mean by “Product Visualization”?

Think of anything you buy at a store or online: shampoo, chips, toothpaste, laptops, even furniture. Every one of those products has to be:

• Designed — how it looks, feels, and functions
• Packaged — the box, bottle, or wrapper it comes in
• Marketed — the photos, ads, and website images that sell it

3D now plays a role in all three.