From 0 to 5000 paid users in 14 months

In the Netherlands, over 20% of primary school students do not achieve the desired proficiency in math and language skills. To address this issue, Studira was launched as a standalone brand, aiming to help students in groups 6, 7, and 8 improve their math and grammar abilities through an adaptive and engaging learning platform.

The goal

Prove product-market fit by acquiring paying users and validating parental willingness to pay.

Leading KPI’s

• New Acquired Users
• Cost per Install
• Retention Rate (D1/D7/D30)
• User activation rate

Results

• 5,000 paid subscribers within 14 months
• 90% trial-to-paid conversion rate
• a clearly defined message after multiple tests with different ad communication
• a steady drop in CPA month over month as campaigns and targeting improved