Project KP Fellows Redesign ****

Tasks UX Research, UX Design, Prototyping

Date January 2019

Project

Challenge

The KP Fellows application provided a prompt to redesign a feature of an existing portfolio company. I chose Spotify, as an avid user.

Insight

Music is sharable and allows us to connect in new ways. Spotify excels in creating a personalized experience within the application.

Idea

Following the tools used to develop Discover Weekly and the new Home Mix feature. I created the experience of Collaborative Discovers.

Spotify_Collaborative Discover_1080.mov

Prototype built with InVision.

Process

Research

I interviewed college students on how they share music and ways they connect with friends. After gathering insights, I asked the question: How can collaboration occur within Spotify without damaging the integrity of it being a streaming platform?

Scenarios

I developed scenarios in which the user flow would fit. Focusing the target demographic to be college students and thinking how they would interact with this feature idea.

Designing

I started by envisioning the user flow of the new feature and started building lo-fi prototypes. Following what would look natural is current UI, I created hi-fi mockups and a prototyping video.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d35c0ec1-526b-4322-847f-2c810d78ad7d/Screen_Shot_2019-01-28_at_12.36.20_AM.png