Overview
This report summarizes key findings found in Spotify’s financial and user data from 2017– 2023. Insights were tailored to address the specific concerns of three key stakeholders: Strategy, Revenue, and Operations.
Sarah - Head of Strategy
Goal: Understand user growth trends for long term planning
📌 Key Insights
- Consistent MAU Growth: Monthly Active Users rose from 131 in March 2017 to 531 in March 2023
- Premium vs. Ad-Supported: Ad-supported users outnumber Premium users
- Conversions: Conversion Rate is declining since 2019. 46.25% —> 42.75%
✅ Recommendations
- Work on converting ad-supported users to premium with bundles or trials
Mark - Director of Revenue
Goal: Optimize revenue streams with breakdown of user type
📌 Key Insights
- Revenue Growth: Revenue has grown steadily from $902 in 2017 to $3042 in 2023
- Premium Revenue Dominance: Premium subscriptions contributes to 88% of revenue
- ARPU Trends: ARPU has decreased from $5.46 to $4.55 per user
✅ Recommendations
- Stabilize ARPU through targeted pricing strategies and high-value plans
- Monitor Ad-supported revenue for signs of growth opportunity