Refactoring’s main business model is the subscriptions paid by its members.
Things will always stay this way in order to keep incentives aligned and push myself to create the best content I am capable of, week in week out.
Over time, though, I have also found value in giving genuinely great products the opportunity to be promoted on the newsletter. As long as the quality bar is high, I believe this is a win for everyone involved:
So, in the free editions of Refactoring you may find some sponsored products every now and then. When this happens, they are always backed by my personal recommendation, as I try all the products I promote, and never accept sponsorships from those that don’t meet my expectation of quality.
Here is how sponsorships work 👇
First, a quick recap. Refactoring is a newsletter and a community around engineering leadership.
Every week I take a complex topic at the intersection of engineering and management, and write a 2000 words essay about it backed by interviews, real-world experience, and tens of hours of research.
As of today, Refactoring is read every week by 40,000+ subscribers. These include executives, managers, and engineers from some of the best tech companies in the world, such as Meta, Google, Amazon, and plenty of high-growth startups.
<aside> <img src="/icons/mail_blue.svg" alt="/icons/mail_blue.svg" width="40px" /> Subs: 43,000+
<aside> <img src="/icons/save_yellow.svg" alt="/icons/save_yellow.svg" width="40px" /> Open rate: 33%
<aside> <img src="/icons/cursor-click_green.svg" alt="/icons/cursor-click_green.svg" width="40px" /> Clicks: 200+
Refactoring articles have racked more than 1M overall views and have been featured multiple times on the front page of Hacker News and other premium tech media outlets.
By sponsoring Refactoring, your company is shared with a high-caliber audience of engineering leaders and decision makers.
In the past, we have sponsored great companies such as New Relic, Reforge, Clay, LinearB, and CTO Craft.
Based on member surveys, here is the distribution of jobs among Refactoring readers:
|Head / Director / VPE||6.5%|