Elena Luneva Former CPO, Braintrust elenasletters.substack.com/ | Develop CPO-Level Skills
It turns out that Finance is the universal language of business.
Product managers are increasingly expected to lead the business. In this session, Elena Luneva reveals how to break through the invisible ceiling that often holds PMs back: financial fluency. Drawing from executive experience, Elena will show you how to build product P&Ls, model ROI, and speak the language of CFOs and CEOs. Whether you’re eyeing your next promotion or pitching a new initiative, you’ll leave with practical tools you can use tomorrow.
The gap between being right and being effective is that PMs speak in customer and executives listen in finance.
Improve neighborhood discovery → $X Revenue opportunity Reduce friction in local connection → $Y conversion to paid Increase user satisfaction → Protect Z in current ARR Become a positive neighborhood platform → ROI in Q quarters
Instead of talking about a feature, talk about how that feature is a revenue platform.
The invisible ceiling holding every PM back: PMs speak fluent customer, but we’re tourists in the language that runs our companies: finance.
Two ways to answer those questions is with revenue modeling and business case modeling.