Session objective

Review the existing Spanish Google Ads campaign, then build a Spanish trucking Search campaign and a Spanish PMax campaign using Salesforce/Litify client intelligence plus hyperlocal Louisville Hispanic geography. Deliver production-ready deploy payloads. No slap-together work — analytical, evidence-based, reversible.

Landings confirmed:

• Trucking: https://aguiarinjurylawyers.com/abogados-accidentes-camiones/
• PMax: https://abogadoaguiar.com/

What was accomplished

Baseline analysis (campaign 23729092958)

90 days of live Spanish auto campaign data pulled directly via Google Ads API v20. $1,882 spend, 117 clicks, 7 conversions, $268.92 cost/conv. Budget utilization only 5.6% of the $375/day cap — we're leaving demand on the table.

• Winning keyword patterns: abogado de accidentes (PHRASE, 3 conv), abogado de tránsito (BROAD, 2 conv), abogado en español Louisville (BROAD, 2 conv).
• 100% of conversions came from mobile. Desktop and tablet gave us clicks without conversions.
• 7 wasted-spend search terms identified totaling $182.89.
• Geo gap: 16 zips currently targeted, 8 zips with documented client concentration missing.
• Zero trucking keyword coverage in the existing auto campaign. Argument for dedicated new trucking campaign, not a bolt-on ad group.

Audience intel from Litify

200 Spanish-speaking clients in Litify queried via SOQL. Distribution and case-type breakdown pulled cleanly after the formula-field GROUP BY issue was resolved (route around Primary_Language__c being non-groupable by using the boolean language flag).

• Top 6 zips by Spanish client volume: 40216 (9), 40218 (9), 40219 (9), 40214 (7), 40118 (6), 40258 (6).
• Case-type mix: 110 Auto, 3 Commercial Vehicle, 1 Trucking. Only 2 of 200 came from Google Ads (1%).
• 4 historical Spanish trucking matters total, zero sourced from paid search. This is a greenfield for our firm.

Hyperlocal Louisville Hispanic map

Built out 21-zip target list anchored to community landmarks, not vibes: