Meesho

https://yourstory.com/2020/03/meesho-business-model-vidit-aatrey-100x-entrepreneuer

https://www.ycombinator.com/library/6M-on-starting-and-scaling-meesho

https://inc42.com/startups/meesho-revamps-indias-unorganised-retail-by-empowering-resellers

Byju

https://kr-asia.com/the-making-of-byjus-the-worlds-most-valuable-edtech-startup

youtu.be/3Wn8eNKJrZ8

https://www.amazon.com/Scale-Smart-First-Customers-India-ebook

Sharechat

https://factordaily.com/indian-language-social-network-gets-bharat-way-facebook-cannot/

Yulu

https://nextbn.ggvc.com/podcast/s2-ep-14-amit-and-rk-of-yulu-transforming-urban-india-with-micro-mobility/

Nykaa

https://inc42.com/startups/nykaa-growth-story/

https://ajuniorvc.com/nykaa-beauty-startup-ecommerce/

Dunzo

https://the-ken.com/story/dunzo-kabeer-biswas-full-interview/?searchTerm=Dunzo

Cure-fit

https://the-ken.com/story/curefit-the-high-temple/?searchTerm=cure fit

Redbus