Influencers are generally found on online platforms, using their own authentic and original content to attract various kinds of people, which can bring several benefits. This includes bringing in leads, profits and visibility to the businesses. When a partnership with influencers is done right, businesses could even get loyal customers through them.

What are some different types of influencers and how do they differ?

Each type of influencer has its own unique characteristics and audience reach, which can vary based on factors such as follower count, niche expertise, and platform preference, bringing different impacts to online platforms.

Here are the types of influencers based on follower count:

• Nano-influencers: 1,000–10,000 followers
• Micro-influencers: 10,001–50,000 followers
• Mid-tier influencers: 50,001–500,000 followers
• Macro-influencers: 500,001–1,000,000 followers
• Mega-influencers: Over 1,000,000 followers

Meanwhile, this is based on the content type provided by Hubspot:

• Brand Influencer
• Brand Ambassador
• Micro-Influencer
• Celebrity Influencer
• Blog Influencer