WIIFM—”What’s in it for me?” Always ask yourself what the reader stands to gain from reading the post. Why should they care about this?
Center the reader. Whenever possible, MUI and its products should not be the main subject—instead, focus on how the news impacts the intended audience.
Add media. Posts with eye-catching visuals are way more likely to persuade casual social media users to stop scrolling and see what you have to say.
Use emoji, conservatively. Same as with media, emoji catch the reader’s eyes when scrolling. But too many can make a post look like spam.
Use lots of line breaks, even when it feels awkward or “wrong” as a writer.
<aside> 💡 Posts that are formatted like this perform significantly better than big blocks of text with no breaks.
More line breaks mean the post takes up more space on the screen.
Hence, it’s more likely to catch the reader’s eye.
It’s also much easier to quickly skim.
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LinkedIn & Hashtags: they’re mostly useless on Twitter but incredibly powerful on LinkedIn. FeedHive lets us create unique variations of individual posts for both platforms, so we can use this to our advantage by adding hashtags to the LinkedIn versions.
We use Twitter Delegate to: