Social and cultural trends

Patients

Stressed and dissastisfied healthcare workers

Increased demand for personalised care

Older generations continue to live at home for longer

Greater focus on lifestyle, prevention and early diagnoses

• Healthcare workers are increasingly stressed and dissatisfied
• Patients and the general public increasingly want personalised care & better care experience
• There is a push for the older generation to continue to live at home for as long as possible
• Greater focus on lifestyle, prevention and early diagnoses
• Virtual healthcare with a digital first motto becoming more prevalent
• Healthcare workers less likely to be associated with a specific institution but work more from their own homes or a central location. Also fewer permanent contracts with health professional working more in networks or district teams, perhaps under their local municipal authority
• New healthcare funding and business models will focus on promoting population health and prevention
• The capacity and execution power for change is also often limited in healthcare organisations.

Economic trends

• The population of Western countries is ageing