SoMe - Social Media Strategy

Persona(s)

<aside> 👥 Small business owner

Jennifer is a 32 year old single living in Brooklyn, New York. She studied at NYU majoring in fashion, she likes to visit art shows and lounges. She owns an art gallery in Brooklyn, she has 10 employees and she’s looking to grow her customer base and she doesn't know how. As a small business owner, she’s actively looking for new artists and art pieces. On her typical work day she shows up at the gallery at 10 am and stays till 7 pm. She reads art magazines trying to find the latest art and artists. Jennifer has 7 years of experience and she has worked at an art gallery during college and waited tables before opening her art studios. For Jennifer a successful month is meeting payroll and selling at least $50K a month.

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<aside> 💻 Tech Professional

Tara is 25 years old and lives in Austin, Texas. She recently graduated from a coding bootcamp, and is looking to get a job at a mid-sized startup. In her free time, she likes to play video games and work on coding projects. Her primary concern is getting hired, but she is finding it challenging to get noticed by recruiters. She hopes to use Twitter and LinkedIn to network and engage with her audience in order to build a brand and grow her career. Her main problem is getting followers and growing her professional network.

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<aside> 📢 Social media manager

Mel is a 32-year-old social media manager for a mobile app development company of about 300 employees, based in Mountain View, California. They have a BA in marketing, and have worked in the tech sector for 7 years as a manager rather than an engineer. They are confident in their tech literacy and try to stay up-to-date with the latest tools and trends, using social media both as part of work and at home. They are responsible for their company's social media presence and image, which are particularly important for promoting public awareness of their company's products, and would like to have access to tools to more effectively manage their company's social media.

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Problem

<aside> ⚠️ User isn't sure when and what content will optimize their engagement on their various social media platforms, given the engagement habits of their followers

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Objectives

<aside> 🎯 1. Improve the users' post contents for increased engagement based on their followers' historical engagement habits/data.

Improve user's awareness of which time their posts are optimally engaged, based on their follower's engagement habits/data. (when)
Improve accessibility across more devices and screen sizes.
Reduce time it takes to draft and organize posts by simplifying the interactions it takes.
Improve usability and efficiency so posts are better organized.
Expand scheduling options.

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Mission

<aside> 🚀 SoMe helps users streamline and optimize their social media presence.

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Tech Stack Architecture

<aside> 🏗️ Social Media Strategy is a web app built on a Postgres Database, and a Node Express back-end. The backend is connected to a DS FastAPI deployment which gathers and processes data from the Twitter API. The front-end is built on React, Redux and uses Okta for authentication.

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