What we're looking for
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. You should also be comfortable appearing on videos particularly for content on Tiktok and/or Instagram Reels.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI (Return on Investment)
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics with a core focus on traffic from social media channels
- Collaborate with other teams, like community marketing, education (technical mentors) and admissions/sales to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and Linktree)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Manage our online business profiles on Google my Business, Bing Places, and associated marketplaces
- Manage ambassadors/affiliates and integrate them into our social media strategy
Qualifications
- Proven work experience as a Social media manager
- Ability to craft compelling stories around our brand