Manage social media content creation, scheduling, and analytics.

✅ Social Media Maintenance Checklist

• [ ] Start timer (if you have one)
• [ ] AIRTABLE: Open social media spreadsheet
• [ ] GOOGLE SHEETS: Open social media spreadsheet
• [ ] Get content from client
• [ ] Confirm publish date and time
• [ ] Create graphics for post or find photo / video
• [ ] Add link (if any) to post
• [ ] Schedule social content (Buffer / Hootsuite / platform)
• [ ] Measure monthly metrics
• [ ] Email metrics to client
• [ ] Stop timer

📱 Social Media Management Tips

Content calendar - Use Airtable or Google Sheets to plan and track all social media posts.

Visual quality - Ensure all graphics and images are high-quality and on-brand.

Optimal timing - Schedule posts for when the target audience is most active.

Consistent measurement - Track key metrics monthly (engagement, reach, clicks, followers) and report trends to the client.