If you haven't read about

Social Storytelling

before reading this page,

do that first. Everything

will make more sense.

Cmd + Alt + T will open all toggles ;)

Content Links & Account Types To Queue

• Lander - Queue 5 at a time every weekend
• Personal - Queue 5 at a time every weekend
• TEDxCOS - Every Weekday automated for a year
• CSpringsDaily - Every Weekday automated for a year

Imagine Outcomes & Set Goals

Long Term Vision

• [x] List Outcomes I want From Social
  • I want a consistent & growing following of businesses in Colorado springs to direct to Lauren & Taylor as clients, to serve with the ISP, to establish partner relationships with at TEDx, and to buy our Social Media course. I want to grow this audience profitably.
  • I want that audience to hit 100k this year with Lander, and 1m next year (aka state wide)
  • I want to do this by designing & leveraging network effects at every level. Tell great stories that compel people to share those stories with others.

Short Term Metrics

• [x] How many posts per year divided by desired growth = results per post I need to hit within the year to be on track for exponential growth.

  Click the arrows to unwind these little drop downs to learn more about each of my sub-goals!

  • Lander will post twice a week (8 posts a month, 96 a year)
  • Personal will post every other day (15 posts a month, 180 a year)
  • Colorado Springs Daily will post every day (30 posts a month, 360 a year)
  • TEDxColoradoSprings will post every day (30 posts a month, 360 a year)

Choose Approachable Daily & Weekly Habits

Every Day For 1 Hour

• [x] Design a Sustainable Daily Hour Long ****routine (10 minutes per item)
  • Share Stories
  • Maintenance & Audience Sharing

Every Week For 2 Hours

• [x] Design A Sustainable Weekly Analytics Check
  • Queue Posts For Next Week

Design Frameworks For Consistent Results

Themes To Sustain Content

• [x] Design 5 Themes For Each Account
  • Lander
  • Personal
  • TEDxColoradoSprings
  • Colorado Springs Daily

CTAs To Drive Results

• [x] Write Natural CTAs for each theme
  • Lander
  • Personal
  • TEDxColoradoSprings
  • Colorado Springs Daily