Goals:

Increase awareness

Increase app downloads

What I need is help in being able to create content that engages.

My @lewishatchett channels are about the podcast. I want to try and inspire, educate and motivate people on that channel.

MindStrong Sport is much more aimed at athletes and the use of psychological skills, mental skills and meditation, aiming to increase awareness of the app.

Content

Lewis Hatchett

Type of posts

Tiktok

• Podcast clips How these clips look is still evolving. We grab interesting, motivational or educational moments from the podcast and create reels from them.
• Talking head More curated forms of content to make a point or give motivation to people. Want these to be edited in the new engaging format way.
• Film clips Taken from films, series or clips that are on the (to come) must watch list

Instagram

• Podcast clips
• Talking head
• Film clips
• Quotes

Youtube Shorts

• Podcast clips
• Talking head
• Film clips

Linkedin

• Podcast promotion These are taking the released podcasts and promoting them on linkedin. Best to use the Comment WORD and I’ll DM you strategy here. ⚠️ The challenge here is that the content scheduling platform aren’t great with linkedin - sometimes best to upload on the platform?
• Podcast youtube clips Guiding people to the youtube clips and
• App promotion Engaging graphics on the app

Twitter

• Podcast episode promotion (tagging guests where possible)
• Podcast clips
• App promotion

MindStrong Sport

Instagram

• Repost content Taking content from other
• Memes
• Talking head educational
• Clipped from Youtube videos

Social Media Strategy