→ about the project: As part of Baithak’s broader advocacy and outreach efforts, I designed a set of 5 feminist stickers to be distributed at two major international events, the International Conference on Family Planning (ICFP 2025) in Colombia and COP30 in Brazil, to be held in 2025. These stickers are created for feminist activists working at the intersections of SRHR (sexual and reproductive health and rights) and climate justice, as well as for Baithak’s allies and friends attending these conferences. Their purpose is to advocate for feminist issues, build connections and solidarity, and enhance Baithak’s visibility within global feminist and climate justice spaces.
→ This project marks a personal milestone - it’s the first time my work will exist out in the world, beyond screens, traveling internationally to represent Baithak’s message of feminist resilience and collective care.
→ my design process: Across the entire sticker set, I prioritized inclusivity. Specifically for South Asian markets, I made deliberate design choices to ensure strong representation, including the consistent use of brown skin tones, the accurate depiction of traditional clothing, and the addition of culturally specific accessories to truly reflect and honor the target audience.
The goal of this design was to illustrate the principle that feminism is not monolithic. The artwork features a diverse group of women, clearly demonstrating the concepts of inclusion and representation through careful attention to detail:
This approach uses visual elements to communicate a complex social theory in a single, impactful illustration.
Design Adaptation for Global Audiences: "Reclaiming My Space": To ensure cultural resonance for a diverse user base, I adapted the illustration into two distinct versions: one for a general western audience (casual attire) and one specifically tailored for the South Asian audience (traditional clothing).
→ ABOUT THE PROJECT: Behenchara Collective (Sisterhood Collective) is a network of grassroots feminist activists who are fighting patriarchy, extractive, oppressive systems, and climate change in communities across Pakistan. It is a safe space for co-creation, care, collective action and advocacy, and healing. Collective action has been at the core of Baithak's work, and now they are leveraging its power to strengthen feminist grassroots leadership to dismantle oppressive structures through Behenchara Collective. Their Cohort 1 was supported by Women’s Fund Asia (@wfasia ) and Women Engage For a Common Future (@wecf_international ), and Cohort 2 by Women’s Environment and Development Organization (@wedo_worldwide).
→ My Role: I was onboarded during the ongoing first cohort to design the digital cover, campaign call-to-action, and the Behenchara Collective wasn’t formally introduced on social media until after the project cover was created, making this design the visual launch point for Behenchara Collective's public identity.
As Baithak wanted something that felt vibrant, empowering, and rooted in the conversations and sisterhood, I made a composition that brought women together in shared strength. Starting with illustrated figures in traditional dresses from Sindh, Thar, and Pashtun regions, to represent inclusion and regional diversity. I chose to keep the forms faceless so viewers could see a part of themselves within them, shifting the focus from individuality to collective identity. At the top, interlinked hands adorned with traditional bangles serve as a visual metaphor for solidarity and care. The cup of chai grounds the scene to show familiarity with South Asian baithak, a space where dialogue often begins.
Concept Moodboard for Dresses and Color Inspiration:
