Strategies during the COVID-19 Pandemic for Wholesale Coffee Roasters


We hope everyone remains safe in the coming weeks, and that you take care of yourself, your family and your loved ones.

Please follow the recommendations of your local health authority, as these strategies may not apply in your location or if conditions are rapidly changing.

❤️- the team at RoasterTools


We face a new normal for the foreseeable future due to the COVID-19 pandemic: offices are closing, travel is restricted or outright banned, and coffee shops are emptier than the week before.

And yet, people still want to drink your coffee - just in the comfort of their home.

How do you still serve your customers and your community given everything that's happening? How do you sell your product? Roast it? Deliver it?

This guide is a first draft to help the community answer that question. We welcome your suggestions, and hope that you will share your ideas with the larger coffee community. It is based upon many resources, with links where appropriate, and is a living document that will respond to feedback and changing conditions.

🙏 Please share your feedback and strategies with us at hello@roastertools.com so we may update this document!

Sales

🔥Free Webinar on Social Media =⇒ Saturday, March 21, 2020 @ 11am PT / 2pm ET 🔥

Join us for a free webinar on what you should be saying on social media right now with social media expert Hannah Stonehouse Hudson of HSH Communications, and Jon Ewalt of RoasterTools. Your ability to practice empathy while connecting with customers online is key during this pandemic. Join us to learn how to do exactly that. 👇

Register here: https://zoom.us/webinar/register/WN_VPJq2BcaScifElDeVfsAuA

IT WILL BE RECORDED ==> We will make a recording available to those that cannot attend. Sign up, and you'll be on that list.

Webinar on Email Copywriting =⇒ REPLAY AVAILABLE

Join us for a free webinar on writing emails that convert with expert copywriter Lianna Patch of Punchline Copy, and Jon Ewalt of RoasterTools. Your ability to communicate, connect and convert your retail customers will be crucial during this pandemic. Join us to learn how to do exactly that. 👇