1. jUMPP

Fintech, but make it feel fun and useful — not scary.

• We built jUMPP’s entire content game from scratch.
• I created a custom ROAM framework to structure everything — Reach, Outcomes, Actions, Metrics — so the team had actual clarity, not just vibes.
• Turned their team into creators (yes, we wrote the scripts, the jokes, the transitions).
• The reels were so good, we grew their Instagram to 10K+ in six weeks with over 100K organic reach.
• Everything was format-led, performance-first, and still felt like them.

ezyZip (1).mp4

ezyZip.mp4

2. DiaBeSmart

How do you make diabetic-friendly food look fun? You tell better stories.

• Repositioned their content from “health tips” to stuff people actually want to watch.

• Played with warmth, family nostalgia, and the occasional snack hack.

• Everything was friendly, emotional, and still high-performing.

  

  

  

3. JK Maxx Paints