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According to a report by Bain and Company and Sequoia India, Social commerce in India is expected to grow ten times to a figure between $16 and $20 billion in Gross Merchandise Value over the next five years.

Social Commerce happens with consumers using social media platforms and apps to buy and sell products. It is emerging as an important medium for businesses. Facebook, WhatsApp, and Instagram are the most powerful platforms for businesses. Social commerce rides on data and these platforms have rich consumer profiles across age groups. Also in the fray are video shopping apps Bulbul.tv and Mall91, and reselling platforms Meesho, GlowRoad, and Shop101

Millions of retailers are discovering innovative ways to sell directly to consumers through social networks and social media. Categories such as fashion, beauty and personal care, food and grocery are the most popular among shoppers on social commerce. With these categories, social commerce targets very specific needs that customers have, such as product discovery including the latest trends, social engagement through shopping, possibilities of customization and trust, which is an important factor in an unbranded category.