SoberRoad is an App with the goal of helping recovering addicts stay sober and on their road to recovery. The current iteration will focus mainly on substance abuse involving alcohol with plans for the future of the app being to add options for opiates and other addictions. I decided to focus on alcoholism to help me focus on the project as a whole instead of diving too deep into research on the many forms of addiction.

This is where you will find all the work that has went into conceptualising, researching and designing my final year project.

Important Links

SoberRoad Prototype

Promo Site

Viva Presentation


Launch Strategy

Semester 1

Idea Generation

Three Ideas

Idea Refinement

SWOT Analysis of Recovery app

Business Model

Indirect Competitors

Main Competitors

Initial Addiction Research

Product Features

Issues of Researching Recovering Addicts