What it is

Surveys are now a first-class study type in Askable. Build and run structured questionnaires from the same workspace as your other studies, same participant panel, same results view. Supports multiple choice, open answer, opinion scale, stack rank, and matrix question types. Skip logic included.

What it isn't

• Not a replacement for specialist survey platforms for large-scale quant programs
• Surveys sit alongside other study types, they don't replace them
• A dedicated builder, not a workaround inside the unmoderated flow

How to talk about it

Core message

One platform for qual and quant. No more splitting research across tools.

Talk track

"Askable now supports surveys as a first-class study type. Same panel, same workspace, results sit alongside your qualitative work. If you've been running interviews in Askable and surveys in Typeform or SurveyMonkey, you can consolidate."

Key messages

1. Closes the most common deal-blocking gap. Enterprise prospects consistently asked for surveys
2. Survey data sits in the same workspace as qualitative research, enabling cross-study analysis
3. Dedicated builder, lightweight, fast, not a workaround

Top objections

"How is this different from SurveyMonkey?"

Integrated into your research workflow. Same panel, same workspace, and results sit alongside your qualitative work for cross-study analysis. You're not exporting and stitching results together.

"Can I use my own panel?"

Yes. Link-based distribution lets you send to any audience.