Design the shopping app iOS that increased revenue by 25%. The idea of the app is to help the shoppers apply the automatic discounts, save money, and speed up the checkout process.
UX Designers, Project Manager, and myself as a Content Lead
8 weeks (Jan - Feb 2020)
Figma, Illustrator
In this recent era, people tend to use mobile apps to get a grocery delivery service. As the fact that this way is more convenient. However, some people are still taking trips to the grocery store.
of nearly 2700 adults
In the United States preferred going to the grocery store amid the COVID-19 pandemic.
of them
Had issues with the delivery service and felt bad about it.
Having an issue with the delivery service was the main reason people decided to go shopping in the store.
Our idea was to introduce the shopping cart that can help customers scan the items directly placed inside the cart. And to help the customers stay on the budget, there would be a discount offer directly applying when they checked out.
Above -This is what the future shopping cart app looks like.
We found that three out of the users liked a quick shopping (under 5 minutes just for small items.
📝 Shopping List
People listed what stuff they would like to buy prior going to store.
👩🍳 The idea of getting recipes
All users preferred to get recipes from trusted websites.
🗺️ A map location
A map for finding items in the grocery
store was undesired.
🎫 Coupon or discount offers
Users' well-received feature of finding a coupon or the discount offer can save money and help them stay on or below budget.