• "Choice without limits"
• "As Nelson Mandela once said, it always seems impossible until it's done."
• "Stick to the community. If you don’t go global, you go local. You must commit to relationships with local people if you want to flourish."
• "Appreciate your employees. A company’s inner workings reflect its founder’s values and goals. More importantly, how employers treat their teams always mirrors how they treat their clients. Promoting the ambiance of warmth and appreciation is an ultimately effective strategy."
• "Emotional connection to a business is key. In a small business, you cannot be an overly caring leader. Deep emotional engagement in all processes and solutions, whether a playlist in a cafe or material for construction, differentiates small giants from other companies."
• "Success without expansion: Position yourself as an independent leader"
• "Personal qualities and appropriate leadership strategies are, by all means, crucial. However, you won’t succeed as a small giant until you demonstrate who’s boss."
• "By avoiding the 'going global' scenario, an entrepreneur chooses to be a creator instead of a contractor."
• "Intuition is often the factor that drives entrepreneurs to get ahead of themselves."
• "Small giants touch you deeply. They are born, start to walk, and then change your neighborhood in an amazingly beneficial way."
• "Promote support and the sense of connectedness"
• "Count on your community. Those who support small giants in their best times will more likely be the strong shoulder during challenging times."
• "The leaders can be slightly naive; however, this real fragility will be the distinguishing factor that often attracts people."
• "Finally, it is impossible to build a small giant without absolutely loving your idea."