The steepness of a hill is called a slope. The same goes for the steepness of a line. The slope is defined as the ratio of the vertical change between two points, the rise, to the horizontal change between the same two points, the run.

At Noona, we don't care about your current position. The same goes for the organization as a whole. In the long-term, it's the slope that matters, and nothing else. So optimize for a steep, positive slope, and prepare for exponential growth.