MODULE 1: Setting Up Skool

• Choose a group name that reflects the transformation you deliver, not just the topic
• Set your privacy: Public (discoverable), Private (apply to join), or Secret (invite only)
• Write your group description like a sales page — who it's for, what they'll achieve, and why join now
• Set up your Classroom with at least one free module so new members get instant value
• Pin a welcome post and community guidelines from day one
• Create 2–4 discussion categories to keep conversations focused and organized

MODULE 2: Attracting the Right People

• Be crystal clear on your ideal member — vague communities attract vague people
• Your bio and cover image are your first impression — treat them like a billboard
• Use a specific, outcome-driven tagline (example: "Help freelancers land $5K clients" beats "a community for freelancers")
• Leverage Skool's Discovery feed — public groups get free organic exposure to people browsing the platform
• Create a pinned "Start Here" post that pre-qualifies members and sets expectations
• Referral energy is real — when your current members win, they bring their network

MODULE 3: Organically Growing Your Audience

• Consistency beats virality — show up in the feed daily with value, questions, or wins
• Use the leaderboard and gamification to reward engagement and keep members active