Brand Identity and Website Design for a Women’s Shelter Support Initiative
Sister-Sister is a conceptual platform designed to support women in shelters across BC by connecting them with ‘Sisters’ — women in the community who send thoughtful, personalized care packages based on anonymous profiles and wishlists.
Rather than standard donations, the goal was to offer the little things — like red lipstick or a favourite snack — that make women feel seen, confident, and cared for. Each profile shares small, human details (never real names or personal info) to protect their identity while allowing real connection.
The design is warm, feminine, and intentionally uplifting — using soft pinks and playful visuals to bring light to a heavy topic. I approached the creative direction with empathy, focusing on safety, dignity, and comfort throughout the user journey.
This was my final semester focus project, where I was tasked to develop a meaningful initiative that showcases my full skill set in design and creative problem-solving, while aligning with my personal values.
I aimed for a warm, feminine, and inviting brand identity that feels approachable and supportive. The website was designed to be user-friendly and easy to navigate, encouraging engagement from donors and volunteers.
Protecting the anonymity and safety of the women in shelters was paramount. I developed solutions to share their stories and needs without revealing any personal or identifying information, ensuring confidentiality while fostering empathy.
The logo features two abstract figures facing each other, symbolising the bond between Sisters. The heart shape formed by their connection represents unity, care, and support within the community.
